CHARITIES 

We support well-known charities and not-for-profit organisations to make evidence-based decisions and drive growth through deep supporter and member understanding.

We’ve partnered with organisations including the British Red Cross, NSPCC, Battersea, Battersea Academy, RSPB, Activity Alliance and more, helping shape strategy across growth, expansion into new territories, brand refresh, content creation, fundraising innovation, equality, diversity and inclusion, high-value giving, legacy fundraising, supporter journeys, audience understanding and behaviour change.

We contribute to sector thinking through published research and conference presentations, including presentations at the annual MRS Conference alongside the National Lottery Community Fund and a creative workshop for the Institute of Fundraising in 2018. True Insights also collaborates with Activity Alliance to publish the Annual Disability and Activity Survey and Disability Inclusion Report each year since 2024.

Our founding director was part of the winning team that won an AURA Best Small Agency Award in 2018 for work carried out in the charity sector, and True Insights was recently nominated by the NSPCC for another AURA Best Impact Award.

FMCG, RETAIL & THE CIRCULAR ECONOMY

We work with leading FMCG and retail brands to inform strategy, innovation and product development. Our experience includes filmed ethnographic research with pubs for McCain, delivered in partnership with another research agency; exploring the future of cinema for a major drinks brand; shaping packaging across categories including pet food, confectionery and soft drinks; and delivering shopper insight for Tesco.

More recently, working in collaboration with a quantitative consultancy, we have explored the future of shopping and supported the development of a global circular consumption strategy for IKEA.

MEDIA, ARTS & THE DIGITAL ECONOMY

Our team has extensive experience across media, broadcasting, journalism and the arts. True Insights’ Founding Director spent several years at Kantar Media and has contributed to international research for Time Warner and the Reuters Institute for the Study of Journalism, as well as published Ofcom research on accessibility and representation in public service broadcasting.

Working with other specialist agencies, our Founding Director played an instrumental role in research that helped inform Sky Arts’ move to free-to-air broadcasting, alongside other Sky projects testing new concepts and audience propositions. She also led research supporting Penguin Random House UK’s launch of Barack Obama’s A Promised Land.

Working with Ethnic Dimension, True Insights conducted research to support curators in developing and launching Tate Britain’s Women in Revolt! exhibition, as well as an exhibition at the National Science and Media Museum involving children, families and neurodivergent young people.

More recently, True Insights has helped shape an educational AI product for a start-up and delivered B2B research for Nominet.

This year, True Insights, alongside Ethnic Dimension and JMM Consulting, was nominated by ITV for the MRS/ICG Best Independent Award for research that helped shape ITV’s Seen on Screen strategy and its approach to equity, diversity and inclusion.

FINANCIAL SERVICES & SOCIAL POLICY

Our insights team has worked across financial services, supporting product development, customer experience and new service innovation for organisations including HSBC and Lloyds Bank.

We have also collaborated with other agencies to explore the impact of financial policies and reforms for government bodies, including changes to benefits and PAYE and their effects on individuals.

We recently supported another research agency to conduct research with young people not in education, employment or training (NEETs) on behalf of the Department for Work and Pensions (DWP).

AUTOMOTIVE

We have extensive automotive experience, including research into new design concepts for brands such as Nissan and Porsche. We also supported another research company in delivering a UK-wide study of the BMW and MINI dealership customer experience, including presenting the findings to individual dealerships.

Our work spans car clinics, design testing and future strategy, including MG Motor’s EV/PHEV brand strategy and UK Get More campaign.