How we work

A team of director-level experts work on every research project from the beginning to the end. We use a wide range of traditional and online qualitative methodologies to conduct research.

  • Focus groups, workshops, and in-depth interviews
  • Accompanied Shopping, Intercepts, and In-store observations
  • Asynchronous research (online bulletin boards/ diaries)
  • Filmed ethnography
  • Customer Closeness workshops
  • Deliberative workshops
person in black pants and black shoes sitting on brown wooden chair
Photo by cottonbro on Pexels.com