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True Insights is a boutique research consultancy, bringing together a trusted core network of highly skilled, award-winning qualitative and quantitative researchers and strategists.
 

Our work helps organisations understand people more deeply, anticipate change and make confident, evidence-led decisions. Our insight supports stronger services, more effective communications, sustainable growth and positive social impact

Clients include charities, membership organisations, standards bodies, social enterprises and purpose-led businesses, creating value for organisations, their stakeholders and the wider world

Who we work with

charities

CHARITIES 

We support well-known charities and not-for-profit organisations to make evidence-based decisions and drive growth through deep supporter and member understanding.

We’ve partnered with organisations including the British Red Cross, NSPCC, Battersea, Battersea Academy, RSPB, Activity Alliance and more, helping shape strategy across growth, expansion into new territories, brand refresh, content creation, fundraising innovation, equality, diversity and inclusion, high-value giving, legacy fundraising, supporter journeys, audience understanding and behaviour change.

We contribute to sector thinking through published research and conference presentations, including presentations at the annual MRS Conference alongside the National Lottery Community Fund and a creative workshop for the Institute of Fundraising in 2018. True Insights also collaborates with Activity Alliance to publish the Annual Disability and Activity Survey and Disability Inclusion Report each year since 2024.

Our founding director was part of a team that won an AURA Best Impact Award in 2018 for work carried out in the charity sector, and True Insights was recently nominated by the NSPCC for another AURA Best Impact Award.

FMCG, RETAIL & THE CIRCULAR ECONOMY

We work with leading FMCG and retail brands to inform strategy, innovation and product development. Our work includes exploring the future of cinema for a major drinks brand, shaping packaging across categories including pet food, confectionery and soft drinks, and delivering shopper insight for Tesco.

More recently, we have provided strategic insight in collaboration with a quantitative consultancy, exploring the future of shopping and supporting the development of a global circular consumption strategy for IKEA.

MEDIA, ARTS & THE DIGITAL ECONOMY

Our team has extensive experience across media, broadcasting, journalism and the arts. True Insights’ Founding Director spent several years at Kantar Media and has contributed to international research for Time Warner and the Reuters Institute for the Study of Journalism, as well as published Ofcom research on accessibility and representation in public service broadcasting.

Working with other specialist agencies, our Founding Director played an instrumental role in research that helped inform Sky Arts’ move to free-to-air broadcasting, alongside other Sky projects testing new concepts and audience propositions. She also led research supporting Penguin Random House UK’s launch of Barack Obama’s A Promised Land.

Working with Ethnic Dimension, True Insights conducted research to support curators in developing and launching Tate Britain’s Women in Revolt! exhibition, as well as an exhibition at the National Science and Media Museum involving children, families and neurodivergent young people.

More recently, True Insights has helped shape an educational AI product for a start-up and delivered B2B research for Nominet.

This year, True Insights, alongside Ethnic Dimension and JMM Consulting, was nominated by ITV for the MRS/ICG Best Independent Award for research that helped shape ITV’s Seen on Screen strategy and its approach to equity, diversity and inclusion.

FINANCIAL SERVICES & SOCIAL POLICY

Our insights team has worked across financial services, supporting product development, customer experience and new service innovation for organisations including HSBC and Lloyds Bank.

We have also collaborated with other agencies to explore the impact of financial policies and reforms for government bodies, including changes to benefits and PAYE and their effects on individuals.

We recently supported another research agency to conduct research with young people not in education, employment or training (NEETs) on behalf of the Department for Work and Pensions (DWP).

AUTOMOTIVE

We have extensive automotive experience, including research into new design concepts for brands such as Nissan and Porsche. We also supported another research company in delivering a UK-wide study of the BMW and MINI dealership customer experience, including presenting the findings to individual dealerships.

Our work spans car clinics, design testing and future strategy, including MG Motor’s EV/PHEV brand strategy and UK Get More campaign.

Client Testimonials

“Audiences have different issues and priorities and of course we don’t all feel the same. But only through thorough work with an agency collaboration (like yourselves) that truly understands our needs can we gain real insights.” 

“The work had a real impact across our entire business at an important time. We used these insights to shape our thinking and drive real change for on- and off-screen representation.”

ITV nominated True Insights, alongside collaborators Ethnic Dimension and JMM Consulting, for the 2026 MRS/ICG Best Independent Award.

“Thank you again for your brilliant involvement in the webinar today. This work is important to Activity Alliance, and your facilitation and management of discussions was valuable and insightful, helping to bring the research to life.” 

“Thank you for this valuable research…. this research is brilliant… really rich findings.” 

“Kathryn and John (Miller) brought a blend of valuable insight, tact, and sensitivity to their work with us, ensuring delicate conversations yielded rich, actionable understanding.” 

“I just wanted to say how brilliant the research was – we have come to exactly the right conclusion with useful suggestions to refine it and make it impactful.” 

NSPCC nominated True Insights for an Auras Best Impact award

“I’ve been so impressed by the way the team distilled an extensive set of audience needs and motivations (thank you True Insights Ltd !) into a campaign that carries so much emotional heft and drama, and by the way, they’ve worked with …NSPCC, our production partners, Tinderflint … I’m excited to see how it goes.” 

“We thoroughly enjoy working with True Insights. True Insights works in a very collaborative way from start to finish. They are very responsive, do what they say they’ll do, and have provided us with clear advice and valuable insight to guide us through the launch of an important new campaign.” 

“Thanks so much for everything you’ve done for Battersea’s Legacy programme. We wouldn’t be where we are now without your wonderful insight.” 

The Battersea’s Legacy Campaign launch supported using our insights was voted ‘Finalist’ in the Smee & Ford Legacy Giving Awards Most Innovative Legacy Campaign Awards 2023.

“The research the TI (True Insights) team delivered for us, their insights and recommendations were of a high standard, adding clarity and a new perspective with regards to our current (EV/ PHEV) brand positioning and future brand strategy work.” 

“The True Insights team delivered insights and recommendations that were of a high standard, and they were very collaborative and it felt like we were a team working together.” 

Meet The Team

True Insights works with a trusted network of experienced researchers, strategists, analysts and behavioural insight specialists to deliver high-quality, action-oriented research with meaningful social impact.

Together, we bring expertise across qualitative and quantitative research, behaviour change, participation, inclusion, stakeholder engagement and social impact evaluation. Our experience spans the charity, public, education and commercial sectors, including public health, social policy, healthcare, communications and complex social issues.

Our associates have worked across government, charities, international development, major research agencies and commercial organisations. This breadth of experience enables us to assemble the right team for each project and to conduct thoughtful, sensitive and inclusive research that amplifies a wide range of voices, particularly those that are often underrepresented. We translate this evidence into clear, practical and solution-focused recommendations.

Kathryn Hall, Founding Director of True Insights, is an active contributor to the research industry. She has presented at the MRS Annual Conference and served for many years as an MRS mentor. She helped establish MRS Unlimited from its early stages and subsequently served as Co-Chair and Chair of its Events and Webinars programme, helping to advance inclusion within the research industry. Since 2024, she has served as a judge on the MRS Equality, Diversity and Inclusion Changemaker Awards panel.

Beyond the research industry, Kathryn has led workshops and presentations for the Institute of Fundraising, has been a guest lecturer at Kingston University Business School, and in 2026 co-led Activity Alliance’s Annual Disability and Activity Survey webinar.

Kathryn also holds an early accreditation in counselling skills, which supports her sensitive, empathetic and participant-centred approach to research, particularly when working with vulnerable audiences or exploring emotionally complex subjects.

Associates include Jeni Whittaker, Lucy Evans and Rezina Chowdhury, alongside a wider network of trusted research and engagement specialists.