Who we work with
CHARITIES / NOT-FOR-PROFIT
We support well-known charities and not-for-profit organisations to make evidence-based decisions and drive growth through deep supporter and member understanding.
We’ve partnered with organisations including the British Red Cross, NSPCC, Battersea, RSPB and Activity Alliance, helping shape strategy across growth, expansion into new territories, brand refresh, content creation, fundraising innovation, equality, diversity and inclusion, high-value giving, legacy fundraising, supporter journeys, audience understanding and behaviour change.
Our work has informed major brand refreshes and campaigns, including legacy campaigns for the British Red Cross, Battersea and NSPCC, contributing to award-nominated impact within the sector, including an Aura Best Impact Award with NSPCC in 2023.
We contribute to sector thinking through published research and conference presentations, including presentations at the annual MRS Conference alongside the National Lottery Community Fund and a creative workshop for the Institute of Fundraising in 2018. True Insights also collaborates with Activity Alliance to publish the Annual Disability and Activity Survey and Disability Inclusion Report each year since 2024.
FMCG & RETAIL
We work with leading FMCG and retail brands to inform strategy, innovation and product development. Our work includes exploring the future of cinema for a major drinks brand, shaping packaging across categories including pet food, confectionery and soft drinks, and delivering shopper insight for Tesco.
More recently, we have provided strategic insight in collaboration with a quantitative consultancy, exploring the future of shopping and supporting the development of a global circular consumption strategy for IKEA.
MEDIA, ARTS & THE DIGITAL ECONOMY
Our work includes supporting the launch of Tate Britain’s Women in Revolt exhibition, targeting LGBTQIA+ audiences in collaboration with another agency.
Our team has contributed to global media and journalism research, including work with Time Warner and the Reuters Institute for the Study of Journalism. We have also led and contributed to published research on media accessibility, representation and portrayal of minority groups within public service broadcasting on behalf of Ofcom.
Our insight has supported major cultural and media initiatives, including Sky Arts’ transition to Free-to-Air and Penguin Random House UK’s launch of The Promised Land by Barack Obama.
We have also delivered research within the digital economy with small and medium-sized businesses on behalf of Nominet.
FINANCIAL SERVICES
Our insights team has worked across financial services, supporting product development, customer experience and new service innovation for organisations including HSBC, Lloyds and other financial institutions.
We have also collaborated with other agencies to explore the impact of financial policies and reforms for government bodies, including changes to benefits and PAYE and their effects on individuals.
We recently supported another research agency to conduct high profile research with young people not in education, employment or training (NEETs) on behalf of the Department for Work and Pensions (DWP).
AUTOMOTIVE
We have extensive automotive experience, working on new design concepts for brands including Nissan and Porsche, as well as dealership experience for BMW and MINI.
Our work spans car clinics, design testing and future strategy, including recently supporting MG Motor’s EV/PHEV brand strategy and UK Get More campaign.
Client Testimonials
British Red Cross
“Thank you for this valuable research…. this research is brilliant… really rich findings.” 2024
NSPCC
“Kathryn and John brought a blend of valuable insight, tact, and sensitivity to their work with us, ensuring delicate conversations yielded rich, actionable understanding.” 2025
“I just wanted to say how brilliant the research was – we have come to exactly the right conclusion with useful suggestions to refine it and make it impactful.” 2023
NSPCC nominated True Insights for a 2023 Auras Best Impact award
Consider Creative
“I’ve been so impressed by the way the team distilled an extensive set of audience needs and motivations (thank you True Insights Ltd !) into a campaign that carries so much emotional heft and drama, and by the way, they’ve worked with …NSPCC, our production partners, Tinderflint … I’m excited to see how it goes.” 2023
Battersea Dogs and Cats Home
“We thoroughly enjoy working with True Insights. True Insights works in a very collaborative way from start to finish. They are very responsive, do what they say they’ll do, and have provided us with clear advice and valuable insight to guide us through the launch of an important new campaign.” 2022
“Thanks so much for everything you’ve done for Battersea’s Legacy programme. We wouldn’t be where we are now without your wonderful insight.” 2021
The Battersea’s Legacy Campaign launch supported using our insights was voted ‘Finalist’ in the Smee & Ford Legacy Giving Awards Most Innovative Legacy Campaign Awards 2023.
MG Motors UK
“The research the TI (True Insights) team delivered for us, their insights and recommendations were of a high standard, adding clarity and a new perspective with regards to our current brand positioning and future brand strategy work.” 2021
PHM Group
“The True Insights team delivered insights and recommendations that were of a high standard, and they were very collaborative and it felt like we were a team working together.” 2021
Meet The Team
True Insights works with a trusted network of experienced researchers, strategists, analysts, and specialist collaborators to deliver high-quality insight with meaningful social impact.
Our team combines expertise in qualitative and quantitative research, behaviour change, participation, inclusion, stakeholder engagement, and social impact evaluation across charity, public, education and commercial sectors.
Kathryn Hall (Founding Director) is an active contributor to the research industry. She has presented at the MRS Annual Conference, led workshops and presentations for the Institute of Fundraising, and served for many years as an MRS mentor and guest lecturer at Kingston University Business School. Kathryn also held roles as MRS Unlimited Co-Chair and Chair of Events & Webinars, helping to advance inclusion within the research industry. Since 2024, she has served as a longstanding judge on the MRS Equality, Diversity & Inclusion Changemaker Awards panel.
True Insights also collaborates with a network of highly experienced qualitative researchers and behavioural insight specialists with expertise spanning public health, social policy, healthcare, inclusion, communications, and complex social issues. Our associates bring experience from leading organisations across the public, private and third sectors, including government, charities, international development and major research agencies. Together, we specialise in sensitive and inclusive research, public engagement, behaviour change, and amplifying the voices of underrepresented communities through thoughtful, evidence-led insight.
Associates include Jeni Whittaker, Lucy Evans and Rezina Chowdhury.
