CHARITIES / NOT-FOR-PROFIT
We support well-known charities and not-for-profit organisations to make evidence-based decisions and drive growth through deep supporter and member understanding.
We’ve partnered with organisations including the British Red Cross, NSPCC, Battersea, RSPB and Activity Alliance, helping shape strategy across growth, expansion into new territories, brand refresh, content creation, fundraising innovation, equality, diversity and inclusion, high-value giving, legacy fundraising, supporter journeys, audience understanding and behaviour change.
Our work has informed major brand refreshes and campaigns, including legacy campaigns for the British Red Cross, Battersea and NSPCC, contributing to award-nominated impact within the sector, including an Aura Best Impact Award with NSPCC in 2023.
We contribute to sector thinking through published research and conference presentations, including presentations at the annual MRS Conference alongside the National Lottery Community Fund and a creative workshop for the Institute of Fundraising in 2018. True Insights also collaborates with Activity Alliance to publish the Annual Disability and Activity Survey and Disability Inclusion Report each year since 2024.
FMCG & RETAIL
We work with leading FMCG and retail brands to inform strategy, innovation and product development. Our work includes exploring the future of cinema for a major drinks brand, shaping packaging across categories including pet food, confectionery and soft drinks, and delivering shopper insight for Tesco.
More recently, we have provided strategic insight in collaboration with a quantitative consultancy, exploring the future of shopping and supporting the development of a global circular consumption strategy for IKEA.
MEDIA, ARTS & THE DIGITAL ECONOMY
Our work includes supporting the launch of Tate Britain’s Women in Revolt exhibition, targeting LGBTQIA+ audiences in collaboration with another agency.
Our team has contributed to global media and journalism research, including work with Time Warner and the Reuters Institute for the Study of Journalism. We have also led and contributed to published research on media accessibility, representation and portrayal of minority groups within public service broadcasting on behalf of Ofcom.
Our insight has supported major cultural and media initiatives, including Sky Arts’ transition to Free-to-Air and Penguin Random House UK’s launch of The Promised Land by Barack Obama.
We have also delivered research within the digital economy with small and medium-sized businesses on behalf of Nominet.
FINANCIAL SERVICES
Our insights team has worked across financial services, supporting product development, customer experience and new service innovation for organisations including HSBC, Lloyds and other financial institutions.
We have also collaborated with other agencies to explore the impact of financial policies and reforms for government bodies, including changes to benefits and PAYE and their effects on individuals.
We recently supported another research agency to conduct high profile research with young people not in education, employment or training (NEETs) on behalf of the Department for Work and Pensions (DWP).
AUTOMOTIVE
We have extensive automotive experience, working on new design concepts for brands including Nissan and Porsche, as well as dealership experience for BMW and MINI.
Our work spans car clinics, design testing and future strategy, including recently supporting MG Motor’s EV/PHEV brand strategy and UK Get More campaign.