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True Insights is a strategic insights consultancy

We are a highly experienced network of director-level award-winning Strategic Insight experts.

We work across multiple sectors providing clear actionable insights to help clients make better decisions and have a positive social impact.

We don’t have a Managing Director, timesheets, or sales targets. We select a reasonable number of projects that align with our values.

What we do

We pride ourselves on developing closer connections using counselling skills and coaching techniques to provide evidence-based insight with clear actionable recommendations.

We have led (Aura) award-winning teams, conducted seminars and presented published papers at industry conferences including the MRS annual conference.

Our Founding Director – Kathryn Hall is an Auras award winner and was nominated again for a 2023 Best Impact Auras award. She serves on the MRS Unlimited steering group, is an MRS Mentor. and an MRS Changemaker Award Judge.

How we work

Director-level experts work on every qualitative and quantitative research project from start to finish. We use our extensive experience to deliver insights and make them relevant in a marketing context.

Our work doesn’t end with the debriefs, we provide ongoing consultative support and are there whenever we are needed as a sounding board. We ensure part of our week is freed up to deliver this service to our clients.

We use a wide range of traditional and online qualitative methodologies:

  • Focus groups, workshops, and in-depth interviews
  • Accompanied Shopping trips, Intercepts, and in-store observations
  • Asynchronous research (online bulletin boards/ diaries)
  • Filmed ethnography
  • Car Clinics
  • Customer Closeness workshops
  • Deliberative workshops
  • Quantitative surveys
person in black pants and black shoes sitting on brown wooden chair
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Who we work with

We enjoy close working relationships with multiple well-known brands on projects that align with our values and have a positive impact.

We enjoy working on these types of projects across various sectors:

  • Ad inspiration and concept testing
  • Brand/ elevator pitch refresh
  • Informing marketing/ communication strategies
  • Current and future brand positioning
  • Developing and refocusing legacy and fundraising strategies
  • Opportunity creation and ideation
  • Innovation development
  • New Product/ Concept/ Service Development
  • Packaging
  • Customer/ applicant/ supporter journeys
  • Impact of new policies and reforms

Charities/Not-for-Profit

  • We work closely with clients to help them make evidence-based decisions and support growth. We identify opportunities to enhance existing products and develop new fundraising opportunities based on deep supporter understanding to diversify and increase overall income.
  • We enjoy close working relationships with the British Red Cross, NSPCC, Battersea Dogs and Cats Home and Activity Alliance (working with Sport England) informing the development and implementation of strategies relating to equality, diversity and inclusion, legacies and fundraising among others.
  • We worked with NSPCC to inform their legacy advertising campaign launched at the start of 2023. NSPCC nominated True Insights for an Auras Best Impact award in 2023.
  • The Battersea’s legacy advert we supported with insights has recently been voted a finalist in the Smee & Ford Legacy Giving Award 2023. We used insights to support the launch of Battersea’s Wear Blue for Rescue campaign in 2021 and our insights informed their diversity and inclusion strategic action plan for 2023/24 onwards.
  • Our Head of Qualitative Research wrote a published paper with the National Lottery Charities Board for an MRS conference and co-led a creative thinking seminar at the Institute of Fundraising in 2019 with another agency.

FMCG & Retail

  • We have worked for various well-known FMCG and retail brands to help them decide on and implement strategies and developments. we go above and beyond, and this is why new clients want to work with us and old clients come back.
  • We are experts in creative thinking in research, our Head of Qualitative Kathryn Hall co-led a creative thinking seminar for the Institute of Fundraising conference in 2019.
  • We’ve looked at the future of cinema for a well-known drinks company and informed packaging designs for a wide range of products including, pet food, confectionery, and soft drinks.
  • We have recently provided strategic insight in collaboration with a large quantitative consultancy for Ikea relating to the future of shopping and circular consumption.

Automotive

  • Our team members have a strong history of working in the Automotive sector for well-known premium brands. We’ve worked on numerous car clinics, testing new designs with prototype vehicles, and supporting the development of future marketing strategies for Nissan and Porsche.
  • Our head of qualitative helped evaluate customer service and purchase experience in car dealerships across the UK delivering the findings back to those individual dealerships for BMW and MINI on a UK-wide longitudinal study with another agency.
  • In 2022 we identified MG Motors’ current and future brand positioning, specifically related to its electric vehicle range and informed their ‘Get More’ ad campaign.

Government, Regulatory Bodies, and Art Galleries

  • We have a strong history of working in the public sector developing communication strategies and new service development, exploring the behavioural influence of communication changes, and identifying triggers, prompts, and barriers to action within different contexts for government bodies.
  • We recently completed a study that involved researching so-called hard-to-reach and Seldom Heard Audiences for the Ministry of Justice and the Metropolitan Police in collaboration with another agency.
  • Our Head of Qualitative research has written two published reports for regulatory bodies at a previous agency. These include a review of Channel 4’s delivery of their Corporation Remit and the Representation and Portrayal of Minority Groups on BBC TV on behalf of Ofcom.
  • Our team members have worked on various projects for regulatory bodies (TV access service user experience) and charities speaking to disabled people, and people living with (physical and mental) health conditions including people living with and affected by terminal cancer.
  • We recently collaborated with another agency to support the launch of Tate Britain’s Women in Revolt art exhibition targeting LGBTQIA+ audiences among others.

Broadcast Media

  • Our team members have a strong history of working in broadcast media having worked at Kantar Media previously.
  • We recently collaborated with another agency to research inclusion and representation among Seldom Heard Audiences for ITV.
  • We have worked on international studies examining the role of digital TV services in homes and reactions to global TV service propositions for children on behalf of Time Warner.
  • Our team has conducted filmed ethnographic research exploring access service user experience specifically amongst users with different levels of visual and/or hearing impairments.
  • Our qualitative lead has also collaborated in the writing of published reports relating to Channel 4’s delivery of their Corporation Remit and the Representation and Portrayal of Minority Groups on TV.

Financial

  • We have worked with a wide number of high-profile financial institutions to inform new strategies and test new concepts relating to current and savings accounts, investments, pensions, and insurance. 
  • We have studied the likely impact of new policies and reforms relating to finance for government agencies.
  • Our team played a significant role in examining people’s approach to budgeting and their likely behaviours and reactions to changes to benefit payments.  We also led investigations into the impact that reforms to PAYE were likely to have on individuals and their relationships with their employers.

We are based in London and Surrey and work across the UK. We also have a strong network of collaborators across Europe and the USA.

Niche Skills

We specialise in researching sensitive subjects with children, teens, young adults, and Seldom Heard Audiences such as racially minoritised communities, Asylum Seekers, Refugees, survivors of domestic violence, LGBTQIA+, Disabled People, and people living with and affected by (physical and mental) health conditions including terminal cancer.


If you are interested in knowing more then feel free to contact us!

kathryn@true-insights.co.uk

nick@true-insights.co.uk

Kathryn Hall Founder True Insights 2020
Nicholas – all things quant

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True Insights Ltd, Surrey

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